Terms of Service

1. Who we are and who these terms are for

AnswerLift is provided by Nikah AI Ltd, a company registered in England and Wales (company no. 17199968). Registered office: Office 1216, 60 Tottenham Court Road, Fitzrovia, London W1T 2EW, United Kingdom. ICO registration: ZC176381. (“we”, “us”.)

AnswerLift is a service for businesses, in particular SEO and marketing agencies. These terms are a contract between us and the business on whose behalf an account is opened or a purchase is made (“you”). By accepting them you confirm that you are acting for a business, trade or profession and not as a consumer, and that you are authorised to bind that business. We do not sell to consumers.

2. The agreement

The agreement between us is made up of:

• these Terms of Service;
• the Visibility Sprint purchase terms, for any Sprint you buy; and
• the Data Processing Agreement, which is incorporated into these terms by reference.

If they conflict, the purchase terms win on anything about a Sprint and the Data Processing Agreement wins on the protection of personal data. You accept the current version when you create an account and again when you buy a Sprint; we record the version and the time. The agreement is made when your account is created, and the contract for a Sprint when Stripe confirms your payment, as the purchase terms describe. You can save or print these terms from this page. They are available in English only.

3. The service

AnswerLift is an answer-engine visibility workspace for agencies. It records audits, collects and stores answers from AI answer engines with their sources, stores evidence observations, tracks remediation tasks, and produces client reports that contain only records a member of your team has verified. The workspace software is free to use; the paid offer is the Visibility Sprint described in the purchase terms.

We may improve or change the service. We will not remove a feature you have paid for in a Sprint that has not yet been delivered.

4. Your account

Each user must be at least 18, use their own work email and give accurate details. You are responsible for activity under your accounts and for keeping sign-in details secure. Workspace owners are responsible for who they invite and for what members can see.

5. Your content and your clients’ data

You keep ownership of everything you put into a workspace and of the reports made from it. You grant us only the permission needed to host, process, transmit and display that content to run the service for you.

When you enter data about your own clients, you are the controller of any personal data in it and we are your processor. The Data Processing Agreement sets out the UK GDPR Article 28 terms that apply, including our sub-processors, the transfers to AI engines outside the UK (some developed in China, and served from outside China), how to leave those models out for a workspace, security, breach notice and deletion. You are responsible for having the right to give us that data and for your own obligations to your clients.

6. What reports are, and are not

A report records what answer engines said, through their APIs, at a point in time, with your team’s classification of it. AI answers change and can be wrong. We do not guarantee any ranking, citation, placement, traffic, revenue or future answer in any search or AI answer engine, and nothing in the service is a commitment about how a third-party engine will behave.

Report content, including any remediation suggestion and any statement an engine made about a brand, is not legal, regulatory, financial or other professional advice. If a finding raises a question of that kind — for example a possibly defamatory or misleading answer — take advice from a qualified professional before acting on it.

7. Acceptable use

Do not upload content you have no right to share; enter special category data, children’s data or personal data the service does not need; put any personal data (such as a person’s name or contact details) in brand, domain, question or market fields, which are sent to AI answer engines, some of them developed in China; use the service to break the law or to infringe anyone’s rights; try to access another customer’s workspace; probe, overload or bypass the security of the infrastructure; or resell or give third parties access to the software without our written agreement (selling the reports and deliverables to your own clients is allowed: see clause 8).

8. Our intellectual property

We own the software, the methodology and the AnswerLift brand. You may use the reports and exports produced for you, including sharing them with your clients, without restriction.

Reselling reports under your own brand. If you are an agency, you may include the deliverables of a Sprint — the client report, the evidence ledger export and the remediation backlog — in services you sell to your own clients, under your own brand and at your own price, and share them with those clients. The client report shows your agency’s name and logo, is hosted on an answer-lift.com link that expires and can be reissued, and links to our methodology; you may print it or save it as a PDF. This permission covers the report output only. It does not let you give third parties access to the AnswerLift software or resell that access, which clause 7 still requires our written agreement for, and you remain responsible to your clients for what you tell them about the deliverables.

9. Suspension and ending the agreement

You can stop using AnswerLift at any time and delete your account yourself from the account deletion page, which explains exactly what is removed. Export anything you want to keep first.

We may suspend or end access if you materially breach these terms and, where the breach can be fixed, do not fix it within 14 days of our notice, or immediately where it is needed to protect the service or other customers. We may stop offering the free workspace on 30 days’ notice; if we do, we will still deliver any Sprint you have paid for, or refund it.

10. Warranties and liability

We will provide the service with reasonable skill and care. Apart from that and anything the purchase terms say about a Sprint, the free workspace is provided as it is, without an uptime commitment, and all other warranties, conditions and terms implied by statute or common law are excluded to the extent the law allows.

Our total liability to you for all claims arising out of or in connection with the agreement, whether in contract, tort (including negligence) or otherwise, is limited to the greater of £100 and the total fees you paid us in the twelve months before the event giving rise to the claim. We are not liable for loss of profits, revenue, business, goodwill, anticipated savings or data, or for any indirect or consequential loss. Nothing in the agreement limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded.

11. Changes

We may update these terms. The version and date at the top show when they last changed. For a material change we will ask you to accept the new version when you next use the app; a change never alters the terms of a Sprint you have already paid for.

12. General

The agreement is the whole agreement between us about its subject and replaces anything said before it. Neither of us relies on a statement not set out in it, but this does not limit liability for fraud. No one else has rights under it (Contracts (Rights of Third Parties) Act 1999). If a part is found unenforceable, the rest still applies. Neither of us is liable for delay caused by events outside our reasonable control. You may not transfer the agreement without our consent.

The agreement, and any dispute or claim arising out of or in connection with it (including non-contractual disputes or claims), is governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Notices to us go to our registered office or through the support form. For questions about these terms, email support@answer-lift.com.