Guides
What the evidence says about AI visibility.
Guides for UK agencies on measuring and reporting how brands appear in AI answers. Every figure links to its source, vendor-authored sources are marked, and each guide carries the date it was last checked. How AnswerLift itself collects and verifies answers is on the methodology page.
Why AI answers change every time, and how to report AI visibility honestly
AI answers vary from run to run, the API is not the app, and cited sources drift week to week. This guide covers what that does to visibility figures, what can still be measured honestly, and what to ask any vendor.
Updated · 8 min read · Reviewed quarterly
Read the guideAI visibility report template for clients (UK agency edition)
A section-by-section template for the AI visibility report you send a client, with a redacted example record, the figures to leave out and caveat wording you can paste.
Updated · 9 min read · Reviewed quarterly
Read the guideChatGPT API vs the ChatGPT app: which should you measure?
The model behind ChatGPT, asked through its API, does not cite what the ChatGPT app cites. This guide covers what three studies found, what each kind of measurement can honestly tell a client, and how to use both.
Updated · 8 min read · Reviewed quarterly
Read the guideWhat does a GEO or AEO audit cost in the UK? 2026 benchmarks
Published UK prices for a one-off GEO or AEO audit ran from £300 to £1,500 when we checked on 1 November 2026. This guide shows what those prices buy, how US bands compare, what a sound audit contains and the red flags to check before you pay.
Updated · 8 min read · Prices re-checked monthly
Read the guideBest AI visibility tools for agencies: UK pricing and how each collects data
What 20 AI visibility tools publish about price, data collection and agency features, as read on their own pages on 1 November 2026. It compares published facts and does not rank them.
Updated · 9 min read · Prices re-checked monthly
Read the guideHow to get cited by ChatGPT: what the evidence supports
There is no guaranteed way to get a brand cited by ChatGPT. This guide sets out what published studies support, what they do not, and how to measure whether anything you changed made a difference.
Updated · 7 min read · Reviewed quarterly
Read the guide
See it on a real client
Read the sample client report, or request a free AI Visibility Snapshot for one of your own clients. Older notes are in the field notes.